The JustRanks blog
How Amazon search works, how to track rankings and competitors, and what page one tells you.
The Best Seller Badge and Best Sellers Rank, Explained
What Amazon says about Best Sellers Rank and the Best Seller badge, why neither is search rank, and how to read both in competitor research.
Read articleAmazon Competitor Analysis: A Step-by-Step Checklist
A ten-step audit of your Amazon competitors, from listing and offer to reviews, ads, brand and keyword footprint, checked against the rules Amazon documents.
Read articleDeals and coupons on Amazon: how competitors buy rankings
How Lightning Deals, Best Deals, coupons and Prime discounts can lift organic rank, why the lift usually fades, and how to respond to a competitor's deal.
Read articleHow to build an Amazon keyword list for one niche, step by step
Where Amazon keywords come from, from autocomplete and Brand Analytics to ad reports and reviews, and how to validate each one on page one.
Read articleAmazon keyword tiers: how to decide which keywords count most
A practical method to tier Amazon keywords by demand, relevance, conversion and margin, with a decision matrix, a lunch box example and re-tier rules.
Read articlePrime Day and Q4: how page one changes in Amazon's peak season
The 2026 peak calendar, FBA cutoffs, seasonal search shifts and ad pressure, and how to read your Amazon rankings before, during and after each event.
Read articleWhat an Amazon Rank Tracker Shows, and What It Misses
How Amazon rank trackers get their numbers, why position matters, and what they miss, from ads and location to timing, page layouts and missing history.
Read articleGrid vs List: Why the Same Amazon Position Means Different Things
Amazon shows search results as a grid or a list. Here is what that does to rank, attention and averages, and how to normalize positions across layouts.
Read articleAmazon search history: see what page one looked like last week
Amazon only shows today's search results. Here's how to get a history of page one, what Brand Analytics can and can't tell you, and how to read it.
Read articleAmazon SEO glossary: SERP, organic rank, ASIN, BSR and more
A precise reference to Amazon seller terms, from ASIN and BSR to ACOS and Search Query Performance, with Amazon's own definitions where they exist.
Read articleAmazon Variations and Rankings: How Parent and Child ASINs Rank
What Amazon documents about parent and child ASINs, which child shows in search, the 2026 review-sharing change, and how to track variation families.
Read articleVisibility on Amazon: how to measure your share of page one
Why average position misleads, and how to build a visibility score from position weights, keyword demand and coverage to compare yourself with competitors.
Read articleAmazon's Choice: What the Badge Means for Rankings
What Amazon says about Amazon's Choice and Overall Pick, why the badge is tied to keywords, how it relates to rank, and how to track it per search term.
Read articleDaily vs weekly rank tracking: how often you need Amazon data
What changes how fast on Amazon, what weekly and daily snapshots miss, why hourly is rarely worth it, and which cadence fits which job.
Read articleDelivery Speed as a Ranking Factor on Amazon: What Is Documented
What Amazon states about delivery speed in search, how Prime, FBA and Seller Fulfilled Prime fit in, and why rankings shift with the delivery address.
Read articleFinding related Amazon keywords from the products that rank
Two keywords are related when the same products rank on both. How the overlap method works, how to measure it, and how to turn it into decisions.
Read articleHow Amazon Organic Ranking Works: What Is Actually Documented
What Amazon states, what its published research describes, and what sellers only observe about organic search ranking, and how to measure it.
Read articleAmazon keyword tracking: how many keywords you really need
Why a handful of keywords misleads, how to build, weight and prune a keyword set per product, and what statistics say about how many is enough.
Read articleReading Amazon's First Page: Badges, Deals and Delivery Promises
A field guide to every label on an Amazon search results page, what Amazon says each one means, and what it tells you about your competitors.
Read articleReporting Amazon rankings to clients: a guide for agencies
What clients need from an Amazon ranking report, which metrics stay honest, how often to report, and how to explain changes without over-claiming credit.
Read articleTracking an Amazon product launch: the first 30 days
What Amazon's research says about new products, which launch programs exist in 2026, what's banned, and a day-by-day plan to monitor rank.
Read articlePrice changes and rankings: how to track competitor prices on Amazon
What Amazon says about price in search and the Featured Offer, how reference prices work in 2026, and how to track competitor prices on your keywords.
Read articleHow to Track Your Competitors on Amazon, Step by Step
Find out who you really compete with on Amazon, which signals to track, how often to check, and what to do when a competitor makes a move.
Read articleWhy did my Amazon ranking drop? 9 causes and how to check each
First rule out noise, then work through nine causes of an Amazon organic rank drop, each with a concrete way to check it and what to do next.
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