23.6%
of keywords get a new #1 within 2 days.
Amazon Pulse by JustRanks·The daily state of Amazon page one
What it takes to rank on Amazon, measured across every keyword we track.
Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.
- keywords on page one
- 229,992
- days of history
- 17
- latest data
- Oct 20
Right now on page oneAll of Amazon · Oct 7 – Oct 20 · first days of data
Typical price
$23.80
On deal
27.6%
Next-day delivery
68.8%
Typical reviews
353
New #1 in 2 days
23.6%
Gone in 2 days
14.0%
What it takes to rank
The same numbers for all of page one, the top 10 and the top 3.
Top 3 vs. the rest7.3× more often with a badge2.8× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$23.80$23.58$22.87−4%
On deal27.6%31.8%32.2%+4.7 pts
Average discount17.0%17.8%18.3%+1.3 pts
Delivery
Delivery time1.74 days1.34 days1.19 days−0.55 days
Next-day delivery68.8%75.2%77.7%+8.9 pts
Reviews & demand
Typical reviews3536399062.6×
Under 100 reviews30.2%21.3%17.2%−13.1 pts
Average rating4.444.464.48+0.04
1K+ bought last month20.4%32.2%40.9%+20.5 pts
Badge7.7%18.4%38.8%+31.2 pts
What moves rankings
+1.4
positions gained on average after a product starts a deal.
73.0%
of keywords have a #1 that costs less than the page average.
8.1%
of products on page one arrived in the last 6 days.
+10.9
positions higher on average for products with Amazon’s Choice or #1 Best Seller.
8.4%
of products raised their price within 2 days, 8% cut it.
Questions sellers ask
Answered with page one data from every keyword we track.
How many reviews does it take to reach the top 10?
21%
of top 10 products have fewer than 100 reviews. 44% have 1,000 or more.
Under 5050–99100–499500–9991,000+
How page one is changing
Day by day for page one, the top 10 and the top 3.
On deal
Top 331.1%Top 1029.9%Page one27.1%
How Amazon Pulse is measured
- Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
- Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
- Typical values are geometric means, so a few extreme products don’t skew them.
- Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
- Changes compare a period with the same number of days right before it.