Start free trial
Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Home Décor & Furniture keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Home Décor & Furniture
11,857of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneHome Décor & Furniture · Oct 7 – Oct 20 · first days of data
Typical price
$37.17
+56% vs. all of Amazon
On deal
31.9%
+4.3 pts vs. all of Amazon
Next-day delivery
57.3%
−11.4 pts vs. all of Amazon
Typical reviews
299
0.8× vs. all of Amazon
New #1 in 2 days
27.7%
+4.1 pts vs. all of Amazon
Gone in 2 days
16.1%
+2.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.7× more often with a badge2.2× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$37.17$23.80$35.10$23.58$34.30$22.87−8%
On deal31.9%27.6%35.8%31.8%36.0%32.2%+4.1 pts
Average discount15.4%17.0%16.1%17.8%16.3%18.3%+0.9 pts
Delivery
Delivery time2.35 days1.74 days1.96 days1.34 days1.86 days1.19 days−0.49 days
Next-day delivery57.3%68.8%62.6%75.2%63.9%77.7%+6.5 pts
Reviews & demand
Typical reviews2993534966396229062.1×
Under 100 reviews30.7%30.2%22.1%21.3%19.3%17.2%−11.3 pts
Average rating4.444.444.454.464.464.48+0.03
1K+ bought last month15.1%20.4%24.6%32.2%31.1%40.9%+16.0 pts
Badge6.9%7.7%17.7%18.4%37.6%38.8%+30.7 pts

What moves rankings

27.7%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.6

positions gained on average after a product starts a deal.

All of Amazon +1.4
73.0%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
9.5%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.1

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.2%

of products raised their price within 2 days, 9% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

22%

of top 10 products have fewer than 100 reviews. 39% have 1,000 or more.

All of Amazon 21%
Page one21%9%28%12%30%
Top 1015%27%13%39%
Top 313%25%13%44%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 334.7%Top 1033.9%Page one31.8%All of Amazon · Top 331.1%
19.5 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.