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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Toys & Games keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Toys & Games
9,609of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneToys & Games · Oct 7 – Oct 20 · first days of data
Typical price
$25.34
+6% vs. all of Amazon
On deal
28.9%
+1.3 pts vs. all of Amazon
Next-day delivery
67.7%
−1.1 pts vs. all of Amazon
Typical reviews
226
0.6× vs. all of Amazon
New #1 in 2 days
23.4%
−0.2 pts vs. all of Amazon
Gone in 2 days
12.6%
−1.4 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.4× more often with a badge2.6× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$25.34$23.80$24.52$23.58$24.20$22.87−4%
On deal28.9%27.6%33.3%31.8%33.7%32.2%+4.8 pts
Average discount16.9%17.0%17.6%17.8%18.1%18.3%+1.2 pts
Delivery
Delivery time1.84 days1.74 days1.39 days1.34 days1.25 days1.19 days−0.60 days
Next-day delivery67.7%68.8%75.1%75.2%77.7%77.7%+10.0 pts
Reviews & demand
Typical reviews2263534016395589062.5×
Under 100 reviews35.9%30.2%25.7%21.3%20.8%17.2%−15.1 pts
Average rating4.464.444.484.464.504.48+0.04
1K+ bought last month15.1%20.4%24.8%32.2%33.6%40.9%+18.5 pts
Badge6.0%7.7%15.6%18.4%34.0%38.8%+28.1 pts

What moves rankings

23.4%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.6

positions gained on average after a product starts a deal.

All of Amazon +1.4
68.7%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.4%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.1%

of products raised their price within 2 days, 9% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

26%

of top 10 products have fewer than 100 reviews. 35% have 1,000 or more.

All of Amazon 21%
Page one25%10%28%11%26%
Top 1017%9%27%12%35%
Top 314%25%12%42%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 332.3%Top 1031.0%Page one28.2%All of Amazon · Top 331.1%
19.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.