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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Sports & Fitness keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Sports & Fitness
17,938of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneSports & Fitness · Oct 7 – Oct 20 · first days of data
Typical price
$33.77
+42% vs. all of Amazon
On deal
26.2%
−1.4 pts vs. all of Amazon
Next-day delivery
59.0%
−9.8 pts vs. all of Amazon
Typical reviews
176
0.5× vs. all of Amazon
New #1 in 2 days
23.4%
−0.2 pts vs. all of Amazon
Gone in 2 days
14.8%
+0.8 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.8× more often with a badge2.7× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$33.77$23.80$34.52$23.58$33.91$22.87+0%
On deal26.2%27.6%30.2%31.8%30.2%32.2%+4.0 pts
Average discount16.5%17.0%17.1%17.8%17.5%18.3%+1.0 pts
Delivery
Delivery time2.35 days1.74 days1.95 days1.34 days1.74 days1.19 days−0.61 days
Next-day delivery59.0%68.8%65.5%75.2%68.5%77.7%+9.5 pts
Reviews & demand
Typical reviews1763533136394399062.5×
Under 100 reviews41.3%30.2%30.8%21.3%25.1%17.2%−16.2 pts
Average rating4.434.444.454.464.474.48+0.04
1K+ bought last month7.9%20.4%14.6%32.2%21.1%40.9%+13.2 pts
Badge8.0%7.7%19.5%18.4%39.2%38.8%+31.2 pts

What moves rankings

23.4%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.4

positions gained on average after a product starts a deal.

All of Amazon +1.4
71.5%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
8.7%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.9

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
7.6%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

31%

of top 10 products have fewer than 100 reviews. 32% have 1,000 or more.

All of Amazon 21%
Page one31%11%25%10%23%
Top 1022%9%26%12%32%
Top 318%24%13%38%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 329.0%Top 1028.1%Page one25.5%All of Amazon · Top 331.1%
16.4 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.