Start free trial
Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Office & School Supplies keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Office & School Supplies
10,501of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneOffice & School Supplies · Oct 7 – Oct 20 · first days of data
Typical price
$17.18
−28% vs. all of Amazon
On deal
25.6%
−2.0 pts vs. all of Amazon
Next-day delivery
69.3%
+0.6 pts vs. all of Amazon
Typical reviews
402
1.1× vs. all of Amazon
New #1 in 2 days
22.8%
−0.8 pts vs. all of Amazon
Gone in 2 days
13.2%
−0.8 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.5× more often with a badge2.8× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$17.18$23.80$16.33$23.58$15.52$22.87−10%
On deal25.6%27.6%29.8%31.8%30.3%32.2%+4.8 pts
Average discount17.9%17.0%19.0%17.8%19.8%18.3%+1.9 pts
Delivery
Delivery time1.62 days1.74 days1.24 days1.34 days1.10 days1.19 days−0.53 days
Next-day delivery69.3%68.8%76.5%75.2%79.2%77.7%+9.8 pts
Reviews & demand
Typical reviews4023537396391,0559062.6×
Under 100 reviews26.6%30.2%18.0%21.3%14.3%17.2%−12.2 pts
Average rating4.534.444.554.464.574.48+0.04
1K+ bought last month23.3%20.4%39.0%32.2%49.8%40.9%+26.4 pts
Badge7.7%7.7%18.8%18.4%40.3%38.8%+32.6 pts

What moves rankings

22.8%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.3

positions gained on average after a product starts a deal.

All of Amazon +1.4
77.8%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.5%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.8

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.0%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

18%

of top 10 products have fewer than 100 reviews. 47% have 1,000 or more.

All of Amazon 21%
Page one18%8%25%12%36%
Top 1012%23%13%47%
Top 39%20%12%54%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 330.3%Top 1028.8%Page one25.8%All of Amazon · Top 331.1%
11.3 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.