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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Grocery & Snacks keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Grocery & Snacks
654of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneGrocery & Snacks · Oct 7 – Oct 20 · first days of data
Typical price
$16.36
−31% vs. all of Amazon
On deal
15.4%
−12.2 pts vs. all of Amazon
Next-day delivery
73.3%
+4.6 pts vs. all of Amazon
Typical reviews
498
1.4× vs. all of Amazon
New #1 in 2 days
22.6%
−1.0 pts vs. all of Amazon
Gone in 2 days
12.8%
−1.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.0× more often with a badge2.8× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$16.36$23.80$15.55$23.58$15.01$22.87−8%
On deal15.4%27.6%17.1%31.8%17.1%32.2%+1.8 pts
Average discount17.7%17.0%18.0%17.8%17.8%18.3%+0.1 pts
Delivery
Delivery time1.71 days1.74 days1.21 days1.34 days1.06 days1.19 days−0.65 days
Next-day delivery73.3%68.8%80.3%75.2%81.8%77.7%+8.5 pts
Reviews & demand
Typical reviews4983538556391,2829062.6×
Under 100 reviews23.9%30.2%16.3%21.3%11.9%17.2%−12.0 pts
Average rating4.414.444.444.464.464.48+0.04
1K+ bought last month38.1%20.4%50.0%32.2%59.0%40.9%+20.9 pts
Badge7.1%7.7%15.9%18.4%32.4%38.8%+25.3 pts

What moves rankings

22.6%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.5

positions gained on average after a product starts a deal.

All of Amazon +1.4
71.2%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.1%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+9.1

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.2%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

16%

of top 10 products have fewer than 100 reviews. 51% have 1,000 or more.

All of Amazon 21%
Page one16%23%12%42%
Top 1010%21%12%51%
Top 318%11%60%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 313.8%Top 1013.7%Page one13.7%All of Amazon · Top 331.1%
17.3 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.