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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Party, Seasonal & Gifts keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Party, Seasonal & Gifts
7,460of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneParty, Seasonal & Gifts · Oct 7 – Oct 20 · first days of data
Typical price
$15.75
−34% vs. all of Amazon
On deal
25.1%
−2.5 pts vs. all of Amazon
Next-day delivery
72.3%
+3.6 pts vs. all of Amazon
Typical reviews
177
0.5× vs. all of Amazon
New #1 in 2 days
31.6%
+8.0 pts vs. all of Amazon
Gone in 2 days
16.1%
+2.1 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.4× more often with a badge2.0× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$15.75$23.80$15.18$23.58$14.95$22.87−5%
On deal25.1%27.6%26.9%31.8%26.2%32.2%+1.1 pts
Average discount17.2%17.0%17.6%17.8%18.0%18.3%+0.7 pts
Delivery
Delivery time1.60 days1.74 days1.26 days1.34 days1.16 days1.19 days−0.44 days
Next-day delivery72.3%68.8%78.6%75.2%80.3%77.7%+8.0 pts
Reviews & demand
Typical reviews1773532766393459061.9×
Under 100 reviews39.3%30.2%31.0%21.3%27.1%17.2%−12.2 pts
Average rating4.504.444.524.464.534.48+0.03
1K+ bought last month17.1%20.4%25.8%32.2%32.4%40.9%+15.3 pts
Badge5.9%7.7%15.5%18.4%33.9%38.8%+27.9 pts

What moves rankings

31.6%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.7

positions gained on average after a product starts a deal.

All of Amazon +1.4
69.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
9.1%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.7%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

31%

of top 10 products have fewer than 100 reviews. 29% have 1,000 or more.

All of Amazon 21%
Page one28%11%28%11%22%
Top 1021%10%28%12%29%
Top 319%9%28%12%33%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 327.7%Top 1027.4%Page one26.7%All of Amazon · Top 331.1%
10.7 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.