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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Personal Care keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Personal Care
5,073of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page onePersonal Care · Oct 7 – Oct 20 · first days of data
Typical price
$16.26
−32% vs. all of Amazon
On deal
26.5%
−1.1 pts vs. all of Amazon
Next-day delivery
79.1%
+10.4 pts vs. all of Amazon
Typical reviews
939
2.7× vs. all of Amazon
New #1 in 2 days
20.8%
−2.8 pts vs. all of Amazon
Gone in 2 days
12.4%
−1.6 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.6× more often with a badge3.2× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$16.26$23.80$15.30$23.58$14.62$22.87−10%
On deal26.5%27.6%30.6%31.8%31.3%32.2%+4.8 pts
Average discount18.4%17.0%18.8%17.8%18.7%18.3%+0.4 pts
Delivery
Delivery time1.19 days1.74 days0.77 days1.34 days0.65 days1.19 days−0.54 days
Next-day delivery79.1%68.8%86.1%75.2%88.3%77.7%+9.2 pts
Reviews & demand
Typical reviews9393531,9296392,7799063.0×
Under 100 reviews19.3%30.2%11.7%21.3%9.3%17.2%−10.0 pts
Average rating4.434.444.464.464.484.48+0.05
1K+ bought last month43.0%20.4%61.7%32.2%70.6%40.9%+27.6 pts
Badge7.2%7.7%18.0%18.4%38.5%38.8%+31.3 pts

What moves rankings

20.8%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.4

positions gained on average after a product starts a deal.

All of Amazon +1.4
73.8%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.0%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.7

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.5%

of products raised their price within 2 days, 10% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

12%

of top 10 products have fewer than 100 reviews. 66% have 1,000 or more.

All of Amazon 21%
Page one13%18%10%53%
Top 1013%9%66%
Top 310%8%72%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 330.0%Top 1028.6%Page one26.0%All of Amazon · Top 331.1%
19.8 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.