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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Garden & Patio keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Garden & Patio
12,562of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneGarden & Patio · Oct 7 – Oct 20 · first days of data
Typical price
$36.37
+53% vs. all of Amazon
On deal
33.8%
+6.2 pts vs. all of Amazon
Next-day delivery
56.8%
−12.0 pts vs. all of Amazon
Typical reviews
274
0.8× vs. all of Amazon
New #1 in 2 days
25.9%
+2.3 pts vs. all of Amazon
Gone in 2 days
15.2%
+1.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.1× more often with a badge2.8× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$36.37$23.80$36.44$23.58$35.45$22.87−3%
On deal33.8%27.6%38.7%31.8%39.3%32.2%+5.5 pts
Average discount16.3%17.0%17.1%17.8%17.7%18.3%+1.4 pts
Delivery
Delivery time2.29 days1.74 days1.92 days1.34 days1.75 days1.19 days−0.54 days
Next-day delivery56.8%68.8%61.7%75.2%64.2%77.7%+7.4 pts
Reviews & demand
Typical reviews2743534856397149062.6×
Under 100 reviews32.1%30.2%22.7%21.3%17.5%17.2%−14.7 pts
Average rating4.374.444.404.464.414.48+0.04
1K+ bought last month11.0%20.4%19.7%32.2%28.6%40.9%+17.7 pts
Badge7.3%7.7%17.7%18.4%38.6%38.8%+31.3 pts

What moves rankings

25.9%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.8

positions gained on average after a product starts a deal.

All of Amazon +1.4
72.4%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
8.8%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.7

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.8%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

23%

of top 10 products have fewer than 100 reviews. 39% have 1,000 or more.

All of Amazon 21%
Page one22%10%28%11%29%
Top 1015%26%12%39%
Top 311%23%12%47%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 337.3%Top 1035.9%Page one32.7%All of Amazon · Top 331.1%
16.5 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.