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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Baby & Toddler keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Baby & Toddler
6,222of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneBaby & Toddler · Oct 7 – Oct 20 · first days of data
Typical price
$24.71
+4% vs. all of Amazon
On deal
30.7%
+3.1 pts vs. all of Amazon
Next-day delivery
73.0%
+4.3 pts vs. all of Amazon
Typical reviews
645
1.8× vs. all of Amazon
New #1 in 2 days
23.3%
−0.3 pts vs. all of Amazon
Gone in 2 days
14.0%
+0.1 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.4× more often with a badge2.9× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$24.71$23.80$24.12$23.58$23.49$22.87−5%
On deal30.7%27.6%35.5%31.8%36.5%32.2%+5.8 pts
Average discount17.3%17.0%17.9%17.8%18.1%18.3%+0.8 pts
Delivery
Delivery time1.48 days1.74 days1.07 days1.34 days0.93 days1.19 days−0.55 days
Next-day delivery73.0%68.8%79.6%75.2%82.0%77.7%+9.0 pts
Reviews & demand
Typical reviews6453531,2216391,7359062.7×
Under 100 reviews20.8%30.2%12.9%21.3%10.1%17.2%−10.7 pts
Average rating4.534.444.554.464.574.48+0.04
1K+ bought last month27.8%20.4%44.9%32.2%56.0%40.9%+28.2 pts
Badge8.7%7.7%20.1%18.4%40.9%38.8%+32.2 pts

What moves rankings

23.3%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.4

positions gained on average after a product starts a deal.

All of Amazon +1.4
72.5%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.9%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.0%

of products raised their price within 2 days, 9% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

13%

of top 10 products have fewer than 100 reviews. 57% have 1,000 or more.

All of Amazon 21%
Page one13%24%11%44%
Top 1020%11%57%
Top 316%10%64%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 335.1%Top 1033.0%Page one29.7%All of Amazon · Top 331.1%
22.1 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.