Start free trial
Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Kitchen & Dining keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Kitchen & Dining
18,659of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneKitchen & Dining · Oct 7 – Oct 20 · first days of data
Typical price
$20.18
−15% vs. all of Amazon
On deal
27.9%
+0.3 pts vs. all of Amazon
Next-day delivery
73.8%
+5.1 pts vs. all of Amazon
Typical reviews
434
1.2× vs. all of Amazon
New #1 in 2 days
22.9%
−0.7 pts vs. all of Amazon
Gone in 2 days
12.8%
−1.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.2× more often with a badge3.0× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$20.18$23.80$20.42$23.58$19.64$22.87−3%
On deal27.9%27.6%33.0%31.8%33.6%32.2%+5.7 pts
Average discount17.6%17.0%18.7%17.8%19.3%18.3%+1.6 pts
Delivery
Delivery time1.45 days1.74 days1.10 days1.34 days0.96 days1.19 days−0.49 days
Next-day delivery73.8%68.8%79.6%75.2%81.9%77.7%+8.1 pts
Reviews & demand
Typical reviews4343538466391,2239062.8×
Under 100 reviews26.7%30.2%17.5%21.3%13.9%17.2%−12.8 pts
Average rating4.504.444.524.464.544.48+0.04
1K+ bought last month21.7%20.4%36.3%32.2%46.8%40.9%+25.0 pts
Badge8.0%7.7%19.0%18.4%40.2%38.8%+32.2 pts

What moves rankings

22.9%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.7

positions gained on average after a product starts a deal.

All of Amazon +1.4
75.1%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.5%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.6

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.9%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

18%

of top 10 products have fewer than 100 reviews. 50% have 1,000 or more.

All of Amazon 21%
Page one19%24%12%38%
Top 1011%21%12%50%
Top 39%17%11%58%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 331.6%Top 1030.1%Page one26.9%All of Amazon · Top 331.1%
18.0 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.