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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Arts, Crafts & Sewing keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Arts, Crafts & Sewing
12,088of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneArts, Crafts & Sewing · Oct 7 – Oct 20 · first days of data
Typical price
$14.27
−40% vs. all of Amazon
On deal
20.7%
−6.9 pts vs. all of Amazon
Next-day delivery
73.1%
+4.3 pts vs. all of Amazon
Typical reviews
253
0.7× vs. all of Amazon
New #1 in 2 days
22.5%
−1.1 pts vs. all of Amazon
Gone in 2 days
12.5%
−1.4 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.3× more often with a badge2.7× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$14.27$23.80$13.80$23.58$13.32$22.87−7%
On deal20.7%27.6%23.5%31.8%23.2%32.2%+2.5 pts
Average discount15.8%17.0%16.2%17.8%16.7%18.3%+0.9 pts
Delivery
Delivery time1.55 days1.74 days1.10 days1.34 days0.94 days1.19 days−0.61 days
Next-day delivery73.1%68.8%80.8%75.2%83.5%77.7%+10.4 pts
Reviews & demand
Typical reviews2533534576396379062.5×
Under 100 reviews33.3%30.2%22.9%21.3%18.1%17.2%−15.2 pts
Average rating4.504.444.534.464.554.48+0.05
1K+ bought last month14.8%20.4%26.8%32.2%36.9%40.9%+22.1 pts
Badge6.8%7.7%17.6%18.4%38.8%38.8%+32.0 pts

What moves rankings

22.5%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.3

positions gained on average after a product starts a deal.

All of Amazon +1.4
72.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.3%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.1

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
7.6%

of products raised their price within 2 days, 7% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

23%

of top 10 products have fewer than 100 reviews. 38% have 1,000 or more.

All of Amazon 21%
Page one24%9%26%12%28%
Top 1015%26%14%38%
Top 311%24%14%44%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 322.6%Top 1022.0%Page one20.4%All of Amazon · Top 331.1%
14.4 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.