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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Health & Supplements keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Health & Supplements
13,344of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneHealth & Supplements · Oct 7 – Oct 20 · first days of data
Typical price
$21.57
−9% vs. all of Amazon
On deal
26.2%
−1.4 pts vs. all of Amazon
Next-day delivery
77.0%
+8.2 pts vs. all of Amazon
Typical reviews
586
1.7× vs. all of Amazon
New #1 in 2 days
19.1%
−4.5 pts vs. all of Amazon
Gone in 2 days
11.7%
−2.3 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.2× more often with a badge3.6× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$21.57$23.80$20.55$23.58$19.82$22.87−8%
On deal26.2%27.6%31.2%31.8%32.5%32.2%+6.4 pts
Average discount19.5%17.0%20.6%17.8%21.4%18.3%+1.8 pts
Delivery
Delivery time1.36 days1.74 days0.90 days1.34 days0.74 days1.19 days−0.62 days
Next-day delivery77.0%68.8%84.4%75.2%86.5%77.7%+9.5 pts
Reviews & demand
Typical reviews5863531,2456391,9259063.3×
Under 100 reviews23.6%30.2%14.4%21.3%10.4%17.2%−13.2 pts
Average rating4.424.444.454.464.474.48+0.04
1K+ bought last month30.0%20.4%45.5%32.2%54.9%40.9%+24.9 pts
Badge6.9%7.7%18.1%18.4%38.9%38.8%+31.9 pts

What moves rankings

19.1%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.1

positions gained on average after a product starts a deal.

All of Amazon +1.4
73.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
6.6%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.6

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
8.3%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

14%

of top 10 products have fewer than 100 reviews. 57% have 1,000 or more.

All of Amazon 21%
Page one16%22%11%43%
Top 109%18%11%57%
Top 314%10%66%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 331.4%Top 1028.9%Page one25.2%All of Amazon · Top 331.1%
19.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.