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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Tools & Home Improvement keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Tools & Home Improvement
19,468of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneTools & Home Improvement · Oct 7 – Oct 20 · first days of data
Typical price
$30.17
+27% vs. all of Amazon
On deal
24.8%
−2.8 pts vs. all of Amazon
Next-day delivery
65.2%
−3.6 pts vs. all of Amazon
Typical reviews
224
0.6× vs. all of Amazon
New #1 in 2 days
23.5%
−0.1 pts vs. all of Amazon
Gone in 2 days
13.9%
−0.1 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.8× more often with a badge2.8× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$30.17$23.80$28.58$23.58$27.54$22.87−9%
On deal24.8%27.6%28.2%31.8%28.6%32.2%+3.8 pts
Average discount15.6%17.0%16.2%17.8%16.9%18.3%+1.3 pts
Delivery
Delivery time1.94 days1.74 days1.50 days1.34 days1.31 days1.19 days−0.63 days
Next-day delivery65.2%68.8%72.2%75.2%75.1%77.7%+9.9 pts
Reviews & demand
Typical reviews2243533976395869062.6×
Under 100 reviews36.9%30.2%27.1%21.3%21.5%17.2%−15.4 pts
Average rating4.434.444.464.464.484.48+0.05
1K+ bought last month14.2%20.4%24.1%32.2%32.8%40.9%+18.6 pts
Badge7.5%7.7%18.5%18.4%39.4%38.8%+31.8 pts

What moves rankings

23.5%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.2

positions gained on average after a product starts a deal.

All of Amazon +1.4
75.2%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
8.2%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.5

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
7.7%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

27%

of top 10 products have fewer than 100 reviews. 35% have 1,000 or more.

All of Amazon 21%
Page one27%10%26%10%27%
Top 1018%9%26%12%35%
Top 314%24%12%43%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 327.4%Top 1026.0%Page one24.3%All of Amazon · Top 331.1%
14.6 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.