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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Clothing & Shoes keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Clothing & Shoes
1,612of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneClothing & Shoes · Oct 7 – Oct 20 · first days of data
Typical price
$19.81
−17% vs. all of Amazon
On deal
29.1%
+1.5 pts vs. all of Amazon
Next-day delivery
72.5%
+3.8 pts vs. all of Amazon
Typical reviews
393
1.1× vs. all of Amazon
New #1 in 2 days
28.8%
+5.1 pts vs. all of Amazon
Gone in 2 days
19.9%
+5.9 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.0× more often with a badge2.0× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$19.81$23.80$19.29$23.58$18.78$22.87−5%
On deal29.1%27.6%31.8%31.8%32.6%32.2%+3.5 pts
Average discount21.3%17.0%21.7%17.8%21.6%18.3%+0.3 pts
Delivery
Delivery time1.77 days1.74 days1.42 days1.34 days1.30 days1.19 days−0.48 days
Next-day delivery72.5%68.8%78.6%75.2%80.0%77.7%+7.5 pts
Reviews & demand
Typical reviews3933536276397669061.9×
Under 100 reviews28.4%30.2%21.5%21.3%19.1%17.2%−9.3 pts
Average rating4.374.444.394.464.404.48+0.03
1K+ bought last month13.5%20.4%23.7%32.2%30.8%40.9%+17.3 pts
Badge8.2%7.7%19.0%18.4%37.8%38.8%+29.6 pts

What moves rankings

28.8%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.1

positions gained on average after a product starts a deal.

All of Amazon +1.4
68.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
12.0%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+9.8

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.4%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

21%

of top 10 products have fewer than 100 reviews. 46% have 1,000 or more.

All of Amazon 21%
Page one20%8%24%11%37%
Top 1015%21%11%46%
Top 313%19%11%51%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 331.4%Top 1030.9%Page one29.0%All of Amazon · Top 331.1%
17.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.