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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Beauty & Skincare keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Beauty & Skincare
7,399of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneBeauty & Skincare · Oct 7 – Oct 20 · first days of data
Typical price
$13.42
−44% vs. all of Amazon
On deal
30.8%
+3.2 pts vs. all of Amazon
Next-day delivery
78.5%
+9.8 pts vs. all of Amazon
Typical reviews
933
2.6× vs. all of Amazon
New #1 in 2 days
21.2%
−2.5 pts vs. all of Amazon
Gone in 2 days
12.9%
−1.1 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.1× more often with a badge3.0× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$13.42$23.80$12.52$23.58$12.07$22.87−10%
On deal30.8%27.6%36.2%31.8%37.3%32.2%+6.4 pts
Average discount19.8%17.0%20.6%17.8%20.9%18.3%+1.1 pts
Delivery
Delivery time1.11 days1.74 days0.79 days1.34 days0.69 days1.19 days−0.42 days
Next-day delivery78.5%68.8%84.3%75.2%85.8%77.7%+7.2 pts
Reviews & demand
Typical reviews9333531,8886392,5929062.8×
Under 100 reviews18.5%30.2%11.0%21.3%8.9%17.2%−9.6 pts
Average rating4.424.444.444.464.464.48+0.04
1K+ bought last month42.8%20.4%61.1%32.2%69.6%40.9%+26.8 pts
Badge7.7%7.7%18.9%18.4%39.7%38.8%+32.0 pts

What moves rankings

21.2%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.1

positions gained on average after a product starts a deal.

All of Amazon +1.4
75.1%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.4%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.4

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
10.1%

of products raised their price within 2 days, 10% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

11%

of top 10 products have fewer than 100 reviews. 65% have 1,000 or more.

All of Amazon 21%
Page one13%19%11%52%
Top 1015%10%65%
Top 312%9%71%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 336.1%Top 1034.2%Page one30.8%All of Amazon · Top 331.1%
22.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.