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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Electronics & Accessories keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Electronics & Accessories
10,723of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneElectronics & Accessories · Oct 7 – Oct 20 · first days of data
Typical price
$28.45
+20% vs. all of Amazon
On deal
31.1%
+3.5 pts vs. all of Amazon
Next-day delivery
78.5%
+9.7 pts vs. all of Amazon
Typical reviews
566
1.6× vs. all of Amazon
New #1 in 2 days
23.0%
−0.6 pts vs. all of Amazon
Gone in 2 days
16.9%
+2.9 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest5.7× more often with a badge2.5× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$28.45$23.80$28.26$23.58$27.33$22.87−4%
On deal31.1%27.6%34.6%31.8%34.8%32.2%+3.7 pts
Average discount18.6%17.0%19.4%17.8%20.1%18.3%+1.5 pts
Delivery
Delivery time1.30 days1.74 days1.06 days1.34 days0.89 days1.19 days−0.41 days
Next-day delivery78.5%68.8%81.8%75.2%84.3%77.7%+5.8 pts
Reviews & demand
Typical reviews5663538576391,2549062.2×
Under 100 reviews25.7%30.2%20.0%21.3%16.0%17.2%−9.7 pts
Average rating4.404.444.404.464.424.48+0.03
1K+ bought last month29.1%20.4%37.7%32.2%46.6%40.9%+17.5 pts
Badge11.1%7.7%18.4%18.4%38.7%38.8%+27.6 pts

What moves rankings

23.0%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+0.9

positions gained on average after a product starts a deal.

All of Amazon +1.4
73.2%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
9.9%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+8.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.0%

of products raised their price within 2 days, 9% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

20%

of top 10 products have fewer than 100 reviews. 50% have 1,000 or more.

All of Amazon 21%
Page one18%21%10%43%
Top 1014%20%11%50%
Top 311%17%10%57%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 334.3%Top 1033.2%Page one30.6%All of Amazon · Top 331.1%
16.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.