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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Outdoor & Camping keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Outdoor & Camping
8,647of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneOutdoor & Camping · Oct 7 – Oct 20 · first days of data
Typical price
$27.80
+17% vs. all of Amazon
On deal
25.9%
−1.7 pts vs. all of Amazon
Next-day delivery
63.1%
−5.7 pts vs. all of Amazon
Typical reviews
241
0.7× vs. all of Amazon
New #1 in 2 days
23.5%
−0.2 pts vs. all of Amazon
Gone in 2 days
14.2%
+0.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.8× more often with a badge2.7× more reviews0.7 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$27.80$23.80$28.17$23.58$27.55$22.87−1%
On deal25.9%27.6%30.4%31.8%31.0%32.2%+5.2 pts
Average discount16.3%17.0%16.7%17.8%17.2%18.3%+0.9 pts
Delivery
Delivery time2.04 days1.74 days1.61 days1.34 days1.43 days1.19 days−0.61 days
Next-day delivery63.1%68.8%69.9%75.2%73.0%77.7%+9.9 pts
Reviews & demand
Typical reviews2413534296396099062.5×
Under 100 reviews34.9%30.2%24.8%21.3%19.7%17.2%−15.2 pts
Average rating4.454.444.484.464.494.48+0.05
1K+ bought last month10.3%20.4%18.1%32.2%26.0%40.9%+15.7 pts
Badge7.6%7.7%18.2%18.4%36.8%38.8%+29.3 pts

What moves rankings

23.5%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.4

positions gained on average after a product starts a deal.

All of Amazon +1.4
71.7%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
8.2%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.9

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
7.6%

of products raised their price within 2 days, 7% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

25%

of top 10 products have fewer than 100 reviews. 36% have 1,000 or more.

All of Amazon 21%
Page one25%10%27%11%27%
Top 1017%8%26%13%36%
Top 313%24%13%43%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 329.9%Top 1028.3%Page one25.2%All of Amazon · Top 331.1%
15.5 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.