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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Travel & Luggage keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Travel & Luggage
1,421of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneTravel & Luggage · Oct 7 – Oct 20 · first days of data
Typical price
$20.84
−12% vs. all of Amazon
On deal
35.0%
+7.4 pts vs. all of Amazon
Next-day delivery
75.9%
+7.2 pts vs. all of Amazon
Typical reviews
621
1.8× vs. all of Amazon
New #1 in 2 days
24.7%
+1.1 pts vs. all of Amazon
Gone in 2 days
16.8%
+2.8 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.1× more often with a badge2.8× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$20.84$23.80$20.25$23.58$19.60$22.87−6%
On deal35.0%27.6%39.8%31.8%40.8%32.2%+5.8 pts
Average discount18.8%17.0%19.8%17.8%20.2%18.3%+1.4 pts
Delivery
Delivery time1.25 days1.74 days0.90 days1.34 days0.75 days1.19 days−0.50 days
Next-day delivery75.9%68.8%82.1%75.2%84.7%77.7%+8.7 pts
Reviews & demand
Typical reviews6213531,1896391,6039062.6×
Under 100 reviews21.3%30.2%12.5%21.3%9.9%17.2%−11.4 pts
Average rating4.474.444.504.464.514.48+0.04
1K+ bought last month27.4%20.4%45.4%32.2%56.3%40.9%+28.9 pts
Badge8.5%7.7%20.7%18.4%42.6%38.8%+34.1 pts

What moves rankings

24.7%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.3

positions gained on average after a product starts a deal.

All of Amazon +1.4
75.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
9.5%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.8%

of products raised their price within 2 days, 10% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

13%

of top 10 products have fewer than 100 reviews. 57% have 1,000 or more.

All of Amazon 21%
Page one14%23%11%44%
Top 108%19%11%57%
Top 316%11%64%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 339.8%Top 1038.7%Page one35.0%All of Amazon · Top 331.1%
21.8 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.