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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Hair Care & Styling keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Hair Care & Styling
3,451of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneHair Care & Styling · Oct 7 – Oct 20 · first days of data
Typical price
$15.74
−34% vs. all of Amazon
On deal
25.8%
−1.8 pts vs. all of Amazon
Next-day delivery
77.1%
+8.4 pts vs. all of Amazon
Typical reviews
874
2.5× vs. all of Amazon
New #1 in 2 days
22.0%
−1.6 pts vs. all of Amazon
Gone in 2 days
12.9%
−1.1 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest8.8× more often with a badge2.8× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$15.74$23.80$14.56$23.58$13.99$22.87−11%
On deal25.8%27.6%30.8%31.8%31.2%32.2%+5.3 pts
Average discount18.7%17.0%19.4%17.8%19.7%18.3%+1.0 pts
Delivery
Delivery time1.17 days1.74 days0.79 days1.34 days0.69 days1.19 days−0.48 days
Next-day delivery77.1%68.8%83.6%75.2%85.0%77.7%+7.9 pts
Reviews & demand
Typical reviews8743531,7226392,3129062.6×
Under 100 reviews18.4%30.2%11.1%21.3%9.3%17.2%−9.1 pts
Average rating4.384.444.414.464.424.48+0.04
1K+ bought last month41.4%20.4%59.1%32.2%67.7%40.9%+26.4 pts
Badge6.8%7.7%18.2%18.4%40.2%38.8%+33.4 pts

What moves rankings

22.0%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.2

positions gained on average after a product starts a deal.

All of Amazon +1.4
74.5%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.4%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.7

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.9%

of products raised their price within 2 days, 9% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

11%

of top 10 products have fewer than 100 reviews. 65% have 1,000 or more.

All of Amazon 21%
Page one13%19%11%51%
Top 1014%10%65%
Top 311%8%71%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 329.7%Top 1028.8%Page one25.8%All of Amazon · Top 331.1%
24.1 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.