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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Bedding & Bath keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Bedding & Bath
4,467of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneBedding & Bath · Oct 7 – Oct 20 · first days of data
Typical price
$27.84
+17% vs. all of Amazon
On deal
39.7%
+12.1 pts vs. all of Amazon
Next-day delivery
73.4%
+4.6 pts vs. all of Amazon
Typical reviews
925
2.6× vs. all of Amazon
New #1 in 2 days
26.4%
+2.7 pts vs. all of Amazon
Gone in 2 days
17.3%
+3.3 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest5.7× more often with a badge2.5× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$27.84$23.80$26.22$23.58$25.49$22.87−8%
On deal39.7%27.6%45.5%31.8%47.2%32.2%+7.5 pts
Average discount17.7%17.0%18.4%17.8%18.7%18.3%+1.0 pts
Delivery
Delivery time1.45 days1.74 days1.10 days1.34 days0.99 days1.19 days−0.46 days
Next-day delivery73.4%68.8%79.3%75.2%80.6%77.7%+7.2 pts
Reviews & demand
Typical reviews9253531,6796392,1959062.4×
Under 100 reviews18.8%30.2%12.6%21.3%11.3%17.2%−7.5 pts
Average rating4.434.444.444.464.464.48+0.03
1K+ bought last month27.1%20.4%41.1%32.2%49.7%40.9%+22.5 pts
Badge9.7%7.7%21.7%18.4%42.5%38.8%+32.8 pts

What moves rankings

26.4%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.4

positions gained on average after a product starts a deal.

All of Amazon +1.4
75.9%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
10.1%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+9.6

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
10.2%

of products raised their price within 2 days, 10% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

13%

of top 10 products have fewer than 100 reviews. 61% have 1,000 or more.

All of Amazon 21%
Page one13%20%11%50%
Top 108%16%10%61%
Top 313%8%67%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 345.0%Top 1043.3%Page one39.6%All of Amazon · Top 331.1%
18.1 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.