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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Cleaning & Household keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Cleaning & Household
5,410of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneCleaning & Household · Oct 7 – Oct 20 · first days of data
Typical price
$20.09
−16% vs. all of Amazon
On deal
29.2%
+1.6 pts vs. all of Amazon
Next-day delivery
72.6%
+3.9 pts vs. all of Amazon
Typical reviews
954
2.7× vs. all of Amazon
New #1 in 2 days
22.4%
−1.2 pts vs. all of Amazon
Gone in 2 days
12.8%
−1.2 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest6.9× more often with a badge3.2× more reviews0.6 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$20.09$23.80$20.35$23.58$19.59$22.87−2%
On deal29.2%27.6%36.0%31.8%37.0%32.2%+7.8 pts
Average discount18.0%17.0%19.1%17.8%19.0%18.3%+1.0 pts
Delivery
Delivery time1.43 days1.74 days1.04 days1.34 days0.89 days1.19 days−0.55 days
Next-day delivery72.6%68.8%78.9%75.2%81.1%77.7%+8.5 pts
Reviews & demand
Typical reviews9543531,8966392,8049062.9×
Under 100 reviews19.4%30.2%12.4%21.3%9.7%17.2%−9.7 pts
Average rating4.434.444.454.464.474.48+0.04
1K+ bought last month45.3%20.4%63.4%32.2%71.8%40.9%+26.5 pts
Badge8.5%7.7%20.3%18.4%41.7%38.8%+33.2 pts

What moves rankings

22.4%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.6

positions gained on average after a product starts a deal.

All of Amazon +1.4
73.3%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
7.4%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+10.8

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
9.5%

of products raised their price within 2 days, 10% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

12%

of top 10 products have fewer than 100 reviews. 65% have 1,000 or more.

All of Amazon 21%
Page one13%18%10%53%
Top 108%14%9%65%
Top 311%72%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 336.4%Top 1034.3%Page one29.0%All of Amazon · Top 331.1%
16.9 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.