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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Computers & Office Tech keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Computers & Office Tech
4,022of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneComputers & Office Tech · Oct 7 – Oct 20 · first days of data
Typical price
$35.57
+49% vs. all of Amazon
On deal
35.7%
+8.1 pts vs. all of Amazon
Next-day delivery
78.3%
+9.6 pts vs. all of Amazon
Typical reviews
665
1.9× vs. all of Amazon
New #1 in 2 days
21.4%
−2.2 pts vs. all of Amazon
Gone in 2 days
18.6%
+4.6 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest5.3× more often with a badge2.3× more reviews0.4 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$35.57$23.80$35.89$23.58$34.84$22.87−2%
On deal35.7%27.6%39.1%31.8%40.5%32.2%+4.7 pts
Average discount18.8%17.0%19.4%17.8%20.1%18.3%+1.3 pts
Delivery
Delivery time1.34 days1.74 days1.18 days1.34 days0.97 days1.19 days−0.37 days
Next-day delivery78.3%68.8%79.8%75.2%82.7%77.7%+4.4 pts
Reviews & demand
Typical reviews6653538596391,3149062.0×
Under 100 reviews21.9%30.2%18.8%21.3%14.9%17.2%−6.9 pts
Average rating4.414.444.414.464.434.48+0.02
1K+ bought last month32.9%20.4%39.7%32.2%50.4%40.9%+17.5 pts
Badge12.7%7.7%18.7%18.4%39.4%38.8%+26.7 pts

What moves rankings

21.4%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+0.6

positions gained on average after a product starts a deal.

All of Amazon +1.4
72.8%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
10.7%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+6.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
10.3%

of products raised their price within 2 days, 11% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

19%

of top 10 products have fewer than 100 reviews. 50% have 1,000 or more.

All of Amazon 21%
Page one16%21%11%46%
Top 1013%20%11%50%
Top 311%16%11%58%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 340.2%Top 1037.9%Page one35.7%All of Amazon · Top 331.1%
16.0 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.