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Amazon Pulse by JustRanksThe daily state of Amazon page one

What it takes to rank on Amazon, measured across every Jewelry, Bags & Accessories keyword we track.

Every product on page one, checked every 2 days. See how the top 10 and the top 3 differ from the rest of page one, for all of Amazon or any mix of categories.

keywords on page one · Jewelry, Bags & Accessories
2,931of 229,992
days of history
15
latest data
Oct 20
Scope
All of AmazonKitchen & DiningHome Storage & OrganizationHome Décor & FurnitureBedding & BathCleaning & HouseholdTools & Home ImprovementGarden & PatioPet SuppliesBaby & ToddlerToys & GamesBeauty & SkincareHair Care & StylingPersonal CareHealth & SupplementsSports & FitnessOutdoor & CampingClothing & ShoesJewelry, Bags & AccessoriesElectronics & AccessoriesComputers & Office TechOffice & School SuppliesArts, Crafts & SewingAutomotiveGrocery & SnacksParty, Seasonal & GiftsTravel & Luggage
Right now on page oneJewelry, Bags & Accessories · Oct 7 – Oct 20 · first days of data
Typical price
$15.30
−36% vs. all of Amazon
On deal
25.6%
−2.0 pts vs. all of Amazon
Next-day delivery
77.8%
+9.1 pts vs. all of Amazon
Typical reviews
399
1.1× vs. all of Amazon
New #1 in 2 days
26.7%
+3.1 pts vs. all of Amazon
Gone in 2 days
15.3%
+1.3 pts vs. all of Amazon

What it takes to rank

The same numbers for all of page one, the top 10 and the top 3. Small numbers below: all of Amazon.

Top 3 vs. the rest7.5× more often with a badge2.3× more reviews0.5 days faster delivery
Page oneTop 10Top 3Top 3 vs. page one
Price & deals
Typical price$15.30$23.80$15.14$23.58$14.68$22.87−4%
On deal25.6%27.6%29.5%31.8%30.3%32.2%+4.7 pts
Average discount18.9%17.0%19.7%17.8%20.3%18.3%+1.4 pts
Delivery
Delivery time1.28 days1.74 days0.95 days1.34 days0.84 days1.19 days−0.44 days
Next-day delivery77.8%68.8%83.6%75.2%85.2%77.7%+7.4 pts
Reviews & demand
Typical reviews3993536786398629062.2×
Under 100 reviews26.3%30.2%18.7%21.3%16.1%17.2%−10.2 pts
Average rating4.474.444.494.464.514.48+0.04
1K+ bought last month20.2%20.4%33.2%32.2%41.0%40.9%+20.9 pts
Badge7.2%7.7%17.8%18.4%37.7%38.8%+30.4 pts

What moves rankings

26.7%

of keywords get a new #1 within 2 days.

All of Amazon 23.6%
+1.1

positions gained on average after a product starts a deal.

All of Amazon +1.4
72.4%

of keywords have a #1 that costs less than the page average.

All of Amazon 73.0%
8.8%

of products on page one arrived in the last 6 days.

All of Amazon 8.1%
+11.3

positions higher on average for products with Amazon’s Choice or #1 Best Seller.

All of Amazon +10.9
7.9%

of products raised their price within 2 days, 8% cut it.

All of Amazon 8.4%

Questions sellers ask

Answered with page one data from every keyword we track.

Ranking factors

How many reviews does it take to reach the top 10?

19%

of top 10 products have fewer than 100 reviews. 46% have 1,000 or more.

All of Amazon 21%
Page one18%8%26%12%36%
Top 1013%23%13%46%
Top 312%20%12%52%
Under 5050–99100–499500–9991,000+

How page one is changing

Day by day for page one, the top 10 and the top 3.

On deal

Top 329.1%Top 1027.7%Page one25.5%All of Amazon · Top 331.1%
19.2 ptsTop 3 · since Oct 7

How Amazon Pulse is measured

  • Every keyword in the JustRanks database is checked at least every 2 days. Each day counts the latest check of every keyword in the 2 days up to that day.
  • Every organic product on page one counts: price, deals, delivery time, rating, reviews, badges and position.
  • Typical values are geometric means, so a few extreme products don’t skew them.
  • Each keyword belongs to one category, assigned from the keyword and the products shoppers see for it.
  • Changes compare a period with the same number of days right before it.