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Research

Analyzing your own keyword list

Paste up to 200 keywords you already have, and Analysis checks exactly those: search volume, relevance, your rank, top 3 purchases and who competes for them.

Research has two modes, switched above the search bar: Research finds new keywords for an ASIN or a few seed keywords. Analysis checks a list you already have, without adding anything. Use it for a keyword list from your PPC campaigns, from another tool or from a colleague.

Starting an analysis

Open Research in the sidebar and switch to Analysis. Pick the marketplace and paste your keywords, one per line or separated by commas, up to 200. The counter under the field shows how many keywords and ASINs it found; duplicates count once.

Add one or more ASINs to the list (up to 10) to see where they rank on each keyword. Amazon links work too. Choose Analyze, or press Ctrl+Enter (⌘+Enter on a Mac).

An analysis is quick: JustRanks opens the Amazon results page of every keyword in your list. Pages it checked recently are reused, so many analyses finish in seconds; a fresh list of 200 keywords takes a minute or two.

What you get

The same result page as Research, with Keyword analysis in the header:

  • Keywords tab: every keyword from your list, with search volume, relevance, the rank of each ASIN you added, top 3 purchases and words. Nothing is filtered out, so you can judge your list as it is. How search volume is estimated
  • Relevance in Analysis means: how much of the top 10 organic results are products that rank across your whole list. Higher places count more. Keywords that don't fit the rest of the list get a low value.
  • Competitors tab and Market tab: the products that win the most visibility across your list, with their numbers. Mark competitors on the Market tab, up to 10.

If Amazon couldn't be loaded for a keyword, it is named above the table instead of showing made-up values.

From analysis to tracking

With an ASIN in the list, Track as product turns the analysis into a tracked product: tick the keywords you want (up to 200) and start tracking. See From research to tracking. Without an ASIN, there is no product to track; use the list for research or export it.

Recent searches and export

Analyses appear under Recent searches as Analysis, named after their first keywords. Export works as in Research: an Excel file with Keywords and Competitors, or a CSV of the tab you are on. Like all searches, an analysis nobody has opened for 30 days is deleted automatically.

Limits

All Access includes 250 keyword analyses a month, plus 10 for each extra product slot; the trial includes 10. An analysis that fails doesn't count. See Plans and what they include.

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