Tracking your first product
Paste an ASIN, and JustRanks finds the keywords your product sells on and its closest competitors. You review both, remove what you don't want and start tracking. It takes a few minutes.
You start on the Tracking page, which opens right after you sign in. Choose Add product.
1. Paste your ASIN
Pick the marketplace and paste the ASIN of your product, or simply the link to it on Amazon. Use the ASIN of a variant you sell (the child ASIN), not the parent: JustRanks groups the variants for you. See Variants and product families.
To add several products at once, switch to Several at once and paste up to 20 ASINs or links, one per line or separated by commas. Each one is set up on its own.
Each product you track uses one of your product slots. Below the button you see how many slots are free. If you need more, JustRanks asks whether to add slots ($2 a month each) before it starts; the trial includes one slot.
Optional, but useful:
- Your own keywords. Keywords you already know matter. They are always included, whatever the search finds.
- Advanced settings. Keyword range decides how broad the search goes: Narrow keeps only keywords where products like yours take most of the sales, Broad also keeps bigger keywords where they sell some of the time. Main feature is what sets your product apart from others of its kind; it is detected from your product page, and only products with this feature count as competitors. Competitors you want included are always added, up to 10.
Choose Find keywords.
2. Let JustRanks search
JustRanks reads your product page, then opens the real Amazon results page of every keyword that could matter and checks which products rank there. Keywords where products like yours don't show up are dropped. See How keywords are found.
This takes a few minutes. You can leave the page: the product waits under Being set up on the Tracking page until it's ready to review.
3. Review keywords and competitors
Open Review. It looks like a research result: the keywords most relevant to your product, with search volume, relevance and your rank today, plus the Competitors and Market tabs. A short guide at the top explains the steps; hide it with Hide guide, and it stays hidden for your account in this browser.
- Keywords. Nothing is ticked at first: tick the keywords that matter most for this product, up to 200. A focused list is easier to act on than a long one. Click a row to tick or untick it, or hold the mouse down and drag over rows to do many at once. Must contain and Exclude words (such as "kids"), Your brand, Other brands and Filter narrow the list, and only ticked keywords that pass your filters are tracked. The search box only finds keywords; it doesn't change what is tracked.
- Competitors. Your closest competitors are already set. Mark or unmark products on the Market tab, up to 10, or remove them on the Competitors tab.
The bar at the bottom shows how many keywords and competitors will be tracked. Choose Continue when it fits.
4. Start tracking
Choose Continue, give the product a name and choose Start tracking. All your products are captured once a day at the same hour, the capture time of your account. The first capture starts right away.
If the setup fails
Sometimes Amazon doesn't show the product page. Choose Try again on the product under Being set up, or Remove to drop it. If you entered a parent ASIN, enter the ASIN of one of its variants instead.
What comes next
Today's positions are there after the first capture. Changes, trends and signals start with the second one. See What to expect in the first days.
Want to look around before you track anything? Research runs the same search for any ASIN or keyword without tracking it.