New on page 1
Products that reached page 1 of your active keywords in this period but were not there in the previous one.
Counts the products that ranked on page 1 for at least one of your active keywords in the selected period and did not rank there in the previous period of the same length. Variants count as one product. Only keywords with data for the whole previous period and a capture in both periods are included, so a missed capture never makes a product look new.