The Competitors tab
You and your competitors in one table, with the same numbers for everyone: visibility, positions, top 10, Best Sellers Rank, price, estimated revenue, rating, Buy Box, delivery and how often each one ranks above you.
The Competitors tab of the product page puts your product (marked You) next to each of its competitors. All numbers follow the period selected at the top, and the small changes compare with the period before.
Metrics view
One row per product, one column per number:
- Search: visibility, average position, position trend, top 10, coverage and volatility across your keywords, plus today's average position and on how many keywords the product carries Amazon's Choice.
- Product page: sub and top Best Sellers Rank, price, estimated revenue, rating, Buy Box and delivery time.
- Ahead of you: on how many of your keywords the competitor ranks above you today.
- Daily position: the average position on each day of the period, as colored cells.
Hover over a heading for what it means. Drag a heading to move a column, click it to sort, and use Columns to show or hide columns.
Keywords view
Switch the view to Keywords to compare positions keyword by keyword. Each column is one keyword, and each cell shows the product's average position on it over the period. Choose which keywords appear: the top 10, 25 or 50 by search volume or by relevance, or Custom to pick your own.
A competitor in detail
Click a product to open its details: its numbers over the period, its keywords, its signals and its notes.
Changing competitors
Edit competitors adds competitors by ASIN or Amazon link and removes others. You can also tick rows and choose Remove. New competitors are tracked from the next capture. To find new ones, look at the Market tab.
Reading it
- A competitor gains visibility while you lose it: look at its price, deals and listing changes in the same days, on the Listings tab or in its signals.
- Ahead of you grows: the competitor is passing you on more keywords. Switch to the Keywords view to see which.
- Similar visibility, very different revenue: the difference is usually price, rating or conversion, not ranking.