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Reading the data

The results view

Every product on the first page of your keywords, as cards or as a table, with filters and a drilldown for each. The same view serves the Explorer and every market.

Search in the Explorer or open a market and you land on the same view: not your row, but the whole field.

Cards and table

Cards show one product per card: its image and position on the page, title, brand, rating and reviews, price with the list price if it was reduced, and badges. Below that, its numbers over the period: average position, visibility, coverage, Top 10, the JustRanks Score and the position trend, each with its change against the previous period. The footer shows the delivery promise, "bought in past month" and volatility.

Table puts the same products in rows, with a column per measure. Columns chooses which ones you see. Click a column header to sort, click again to reverse, and a third time to go back.

Both start in the order of the results page. For one keyword on one day, that is exactly the order Amazon showed; across several keywords and days, the most visible listings come first.

Every measure has an info icon with its definition. See the Metrics section of this help centre for the full explanations.

Filters

Add filter narrows the list by any measure: for example visibility above 10, rating below 4 or price at most $30. Several filters must all match.

Finding yourself

Mark your product with Mark as my product; it is then labelled as yours. Jump to your product takes you to it in a long list.

On a market page

A market adds a header: its name, tags, the date picker and Edit market. Below it, a bar with your product's standing: its rank among the products in the market, on how many keywords it is on page 1 in the latest capture, and its visibility, average position, Top 10 and JustRanks Score. If the market has several products of yours, switch between them there.

The market's tabs:

  • Market: this view.
  • My Product: your product keyword by keyword, as a heatmap or as trends.
  • Signals: the signals of this market in three columns, like the Signals page: your products, your key competitors and new competitors. See What signals are.
  • Notes: notes on the market and its products, shared with your team.

Going deeper

Click any product's image or title to open its drilldown: its history keyword by keyword, its trends, its signals. This works for competitors as well as for you, and reading a rival's trend is often faster than reasoning about your own. See One product in depth.

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