What a market is
A market is one product, on one Amazon marketplace, measured against one set of keywords. It is the unit everything else is counted in.
JustRanks organises everything around markets. Understanding what one is makes the rest of the tool obvious.
A market is three things together:
- One product of yours — entered as a single ASIN, expanded automatically to its whole variant family.
- One Amazon marketplace — amazon.com, amazon.de, and so on.
- One set of keywords — the search terms you chose.
Change any of the three and you have a different market.
Why the marketplace is part of it
The same product on amazon.com and amazon.de competes against different sellers, at different prices, on different search terms, in a different currency. Averaging the two would produce a number that describes neither. So each marketplace is its own market, with its own keywords, its own competitors and its own history.
Your plan counts markets, not products. A product tracked on three marketplaces uses three of them.
Why the keyword set is part of it
Every average you read — position, visibility, coverage, the JustRanks Score — is computed across the keywords in that market. There is no absolute "position on Amazon"; there is only a position on the terms you chose to measure.
This is worth stating plainly because it cuts both ways. Add a keyword you rank badly for and your average position gets worse without anything about your product changing. Remove it and the average improves the same way. The number describes the set, so the set should describe your business.
Coverage is the guard rail here: it tells you on how many of your tracked keywords the product actually appeared, so a flattering average built on three keywords is visibly different from the same average built on forty. See Coverage.
Tracking the same product twice
You can track one product in two markets on the same marketplace — for instance one market with your broad category terms and one with a specific long-tail set. They stay separate and do not influence each other. It costs two of your plan's markets.