What a market is
A market is a saved search: a set of Amazon.com keywords, one or more products of yours, and optional tags. Its keywords are captured every day.
In the Explorer you can look at any set of keywords. A market is the set you decided to keep: the searches your business depends on, measured from the point of view of your own product.
What a market holds
- Keywords: up to 100, the searches that define the market. See Plans and what they include.
- Your products: at least one. The market's numbers are read from their point of view: their position, their visibility, who passed them.
- Weights: the tier of each keyword, which decides how much it counts. See Keyword tiers and weights.
- Tags: optional labels to group markets. See Organising your markets.
What saving changes
A search in the Explorer reads the database as it is. Saving it as a market adds:
- Daily captures. The market's keywords are captured every day instead of every two days.
- A place in your workspace. The market appears in the sidebar and on the markets overview, for everyone in your team.
- Signals. With All Access, changes to your products and key competitors in the market show up on the Signals page.
- Market notes for your team.
Why the keyword set matters
Every average you read (position, visibility, coverage, the JustRanks Score) is computed across the keywords in the market. There is no absolute "position on Amazon"; there is only a position on the terms you chose to measure.
That cuts both ways. Add a keyword your product ranks badly on and the averages get worse without anything about your product changing; remove it and they improve the same way. The number describes the set, so the set should describe your business. Choosing your keywords goes into how to pick them.
One keyword, several markets
A keyword can sit in as many of your markets as you like. It is captured once, however many markets it is in.
How many markets
Your plan sets how many markets you can save; the numbers are on the pricing page. Plans and what they include explains what happens at the limit.