Your first search and market
Search your main keyword, a niche or your product's ASIN in the Explorer, mark your own product, and save the search as a market. It takes a couple of minutes.
You start in the Explorer, which opens right after you sign in. A market is simply a search you decided to keep.
1. Search
Pick the way in that fits what you have:
- A keyword. Type your main search term and press Enter. Add more the same way, or paste a whole list: commas, line breaks, tabs and semicolons all separate keywords.
- A niche. While you type, the Explorer suggests matching niches, which are Amazon Best Sellers categories with their keywords. Choose Load niche to add all of them at once.
- Your ASIN. Switch the search bar to ASIN and enter a child ASIN. The Explorer loads every keyword on which the product was on page 1 in the last 30 days, and marks it as your product.
A search holds up to 100 keywords. Searching the Explorer covers everything the search can do.
2. Mark your product
Find your product in the results and choose Mark as my product. Marking one variant marks its whole family; see Variants and product families. If you sell several products on these keywords, mark each of them.
A market needs at least one product of yours, because its numbers are read from your product's point of view.
3. Trim the keywords
Look at the keyword chips before you save. Remove terms that describe a different product, and check the weights: every keyword gets a tier suggested automatically, from Core to Minor, and you can change any of them. Keyword tiers and weights explains how they affect your averages.
4. Save as market
Choose Save as market. The dialog takes over your keywords, weights and products. Give the market a name and add tags if you like. Keywords that are not in the database yet are added when you save.
After you save
The market appears in the sidebar and on the markets overview. Its keywords are captured every day from the next night on, and the history the database already holds is there from the start. What to expect in the first days explains what arrives when.