Keyword tier
How much weight a keyword carries in every average for this product.
Every tracked keyword sits in one of four tiers, shown as a coloured dot beside it: Core (×5), Important (×3), Standard (×1) and Minor (×0.3). The multiplier decides how heavily that keyword counts towards averages such as position, visibility and the JustRanks Score — a Core keyword moves them five times as much as a Standard one. Core keywords can be fine-tuned between ×0.5 and ×2 on top of their tier weight; that is the second number on the chip. Standard shows no chip because it is the default.