Keyword tier
How much a keyword counts in the averages of your search: Core ×5, Important ×3, Standard ×1, Minor ×0.3.
Every keyword in a search or market sits in one of four tiers: Core (×5), Important (×3), Standard (×1) and Minor (×0.3). The multiplier decides how heavily the keyword counts towards average position, visibility, volatility and the JustRanks Score: a Core keyword moves them five times as much as a Standard one. The Explorer suggests a tier for every keyword from its search demand and relevance, marked with a sparkle, and you can change any of them.