What JustRanks tracks
JustRanks keeps a database of Amazon.com search results, the whole first page for every keyword: every day once any user has saved it in a market, for everyone, and every 48h for keywords nobody has saved yet.
Most rank trackers answer one question: where am I today? That number moves for reasons you cannot see from the number itself. You drop from 4 to 7 and the tool tells you that you dropped. It does not tell you that two new sellers entered the page, that a competitor cut their price, or that the product above you has been climbing for a week.
JustRanks records the page instead of the row, and it does so for a whole database of keywords, not only the ones you thought of.
The database
JustRanks captures Amazon.com search results for a large list of keywords, built from Amazon's Best Sellers categories and extended whenever a customer adds a keyword that is missing. Every keyword that any JustRanks user has saved in a market is captured every day, for everyone. Keywords nobody has saved yet are still captured every 48h, whether or not anyone is looking at them. That is why a search in the Explorer comes with history: the captures were already running before you searched.
The current size of the database is shown at the top of the Explorer.
What a capture contains
Each capture keeps the whole first page of results: every organic listing, in the order Amazon showed them. For each listing it records what a shopper saw at that moment:
- the position on the page
- the price, and the struck-through list price if there was one
- the star rating and the number of reviews
- "bought in past month"
- badges such as Best Seller, Amazon's Choice or a limited time deal
- the delivery promise and Prime
- the title, the highlights line below it, and the image
Sponsored listings are kept apart from organic ones, so a paid placement never counts as a ranking.
Markets
When you save a search as a market, its keywords are captured every day, for you and everyone else, and with All Access, changes to your products show up on the Signals page.
Why the whole page
Because your position is a result, not a cause. The useful questions are about everyone else:
- Who is above you, and have they always been?
- Who entered the page this week?
- Did you fall, or did someone else rise?
- Who is paying for the placements you rank for organically?
A single position cannot answer any of those. A full page, captured on a fixed schedule, can.
What it is not
JustRanks does not connect to your Seller Central account. It sees the same pages a shopper in the US sees, which means it works for any product on Amazon, yours or a competitor's, and it never has access to your sales, your ad spend or your inventory.