Rivals ahead
How many of the competitors you track rank above your product on this keyword today.
Counts the tracked competitors that are on page 1 for this keyword in the latest capture and rank above your product. If your product isn't on page 1, every competitor on page 1 counts as ahead. The small change next to it compares with the first day of the selected period: a plus means more competitors moved ahead of you.
Lower is better.