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Research

Researching keywords and competitors

Enter up to 10 ASINs or keywords, and Research finds the keywords that really fit, with search volume, relevance and ranks, plus the closest competitors and everyone else on page 1.

Open Research in the sidebar. Research doesn't track anything; it shows what is on Amazon right now. To follow a product every day, track it.

Research has two modes, switched above the search bar: Research (described here) finds new keywords, and Analysis checks a keyword list you already have. See Analyzing your own keyword list.

Starting a search

With Research selected, pick the marketplace and enter up to 10 ASINs or keywords. You can paste a list or Amazon links. Press Enter or choose Search.

  • ASINs find the keywords those products sell on.
  • Keywords alone find related keywords and the products behind them.
  • Keywords next to ASINs are always included in the results.

Under Options, Keyword range sets how broad the search goes (Narrow, Normal or Broad), and Main feature tells JustRanks what sets the product apart, so only products with that feature count as competitors. Both are optional.

Why it takes a few minutes

  1. A broad list to start. We collect the keywords shoppers might use to find products like this.
  2. Each one searched on Amazon. One by one, in your marketplace: the same results page a shopper sees today.
  3. Only what fits stays. We compare which products show up on each page. Keywords where products like yours don't sell are dropped, and the rest is sorted by how much it matters for your product.
  4. Your closest competitors. The products that keep showing up next to yours across those keywords.

That takes a few minutes, but you get keywords that really fit instead of thousands of loose suggestions. You can leave the page: the search keeps running and waits under Recent searches.

The Keywords tab

Every keyword that fits, with:

  • Search volume: estimated searches per month. See How search volume is estimated.
  • Relevance: how much of the top 10 organic results are products like the one you searched. Higher places count more.
  • Rank: the organic position of the product you searched on page 1 today, one column per ASIN. A dash means not on page 1.
  • Top 3 purchases: the share of all purchases on this keyword that go to the three most bought products. High means a few products dominate.
  • Words: how many words the keyword has.

Narrow the list with the search box, Must contain and Exclude words, Your brand and Other brands (keywords that contain a brand name), and Filter for ranges, such as at least 1,000 searches. Columns shows or hides columns; click a heading to sort.

Tick keywords to work with a selection: click anywhere in a row to tick or untick it, or hold the mouse down and drag over rows to tick or untick many at once. Once one is ticked, Select first 50 · 100 · 200 picks the first rows in the current order and filters; Clear empties the selection. Copy copies the selected keywords, or all shown keywords if none are ticked.

The Competitors tab

The product you searched ("You") and its closest competitors, with the numbers JustRanks can read from the search results: visibility, average position, top 10, page 1 coverage, keywords ahead of you, price, estimated revenue, rating, delivery and badges. Switch to Keywords to see each product's position on the top 10, 25 or 50 keywords (by search volume or relevance) or on the keywords you ticked.

These numbers come from the search results of this one research, so there are no trends yet, and values that only product pages have, such as Best Sellers Rank or the Buy Box, appear once you track the product. Select competitors to remove them or copy their ASINs. New competitors are added on the Market tab.

The Market tab

The 25 products that win the most visibility on the keywords you choose, from the search results of this research. Mark the ones you want as competitors, up to 10. See The Market tab.

Export

Export downloads an Excel file with a Keywords sheet and a Competitors sheet, or a CSV of the tab you are on. The keywords are the ones you ticked, or all shown keywords if none are ticked. Competitors come with all their numbers.

Recent searches

The Research page lists your recent searches with their status. Open one to see its results again. Searches nobody has opened for 30 days are deleted automatically; searches that became a tracked product are kept.

Limits

All Access includes 50 Research runs a month, plus 1 for each extra product slot; the trial includes 3. A run that fails doesn't count. When you get close to the limit, the Research page shows how many you have left; when it's used up, you can continue once your allowance resets at the start of your next billing month. Up to 3 runs can run at once.

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