Slot Score
How strongly one ad slot group is held, 0–100.
How strongly a listing occupies one single group of ad slots over the selected period — Top of Search, Rest of Search, Brand video, Brand collection or Product carousels. A score of 100 means the best position in that group was held on every tracked keyword, on every day we measured. Days where a listing ran no ad count as zero, so the score reflects both how often a listing shows up and how good its positions are. Each group is scored against its own best position, which makes the five groups comparable to each other: a 60 in Brand video and a 60 in Top of Search describe equally strong control of their shelf.
Higher means firmer control of that slot group.